About Us

 Be the Alpha of Every Moment

At Alpha Watches, we believe luxury should not be limited to a select few. Our mission is to bring  premium-quality timepieces within everyone’s reach—without compromising on style, innovation, or durability.

Founded by two lifelong friends, Abdullah Zahid and Sheraz, Alpha Watches was born from a shared dream: to make luxury accessible for all. What started as a passion for fine craftsmanship has grown into a brand that combines  modern design, affordability, and cultural relevance—crafted especially for the people of Pakistan.

We are more than just a watch brand we’re a movement. Every Alpha timepiece is a symbol of confidence, ambition, and individuality. Whether you are a student, professional, entrepreneur, or trendsetter, Alpha Watches is here to help you own your style and your time.

Why Choose Alpha?

Luxury Made Affordable  Experience the look and feel of high-end watches without the heavy price tag.
Uncompromised Quality  Each watch is crafted with precision, using durable materials built to last.
Customer-First Approach From  open-box delivery to warranty support , we ensure a seamless and trustworthy experience.
For Every Lifestyle From classic formals to smartwatches, we design for  every personality and occasion.

Our Vision

To be Pakistan’s most trusted and loved watch brand, inspiring confidence in every moment of life.

Our Promise

When you wear Alpha, you don’t just wear a watch you wear a statement of who you are.