About Us
Be the Alpha of Every Moment
At Alpha Watches, we believe luxury should not be limited to a select few. Our mission is to bring premium-quality timepieces within everyone’s reach—without compromising on style, innovation, or durability.
Founded by two lifelong friends, Abdullah Zahid and Sheraz Ali, Alpha Watches was born from a shared dream: to make luxury accessible for all. What started as a passion for fine craftsmanship has grown into a brand that combines modern design, affordability, and cultural relevance—crafted especially for the people of Pakistan.
We are more than just a watch brand we’re a movement. Every Alpha timepiece is a symbol of confidence, ambition, and individuality. Whether you are a student, professional, entrepreneur, or trendsetter, Alpha Watches is here to help you own your style and your time.
Why Choose Alpha?
- Luxury Made Affordable: Experience the look and feel of high-end watches without the heavy price tag.
- Uncompromised Quality: Each watch is crafted with precision, using durable materials built to last.
- Customer-First Approach: From open-box delivery to warranty support , we ensure a seamless and trustworthy experience.
- For Every Lifestyle: From classic formals to smartwatches, we design for every personality and occasion.
Our Vision:
To be Pakistan’s most trusted and loved watch brand, inspiring confidence in every moment of life.
Our Promise:
When you wear Alpha, you don’t just wear a watch you wear a statement of who you are.